Reborn Rich S01E13 - His Last Dream (NetNaija.com) Subtitles

00:00:53,690 --> 00:00:57,(Reborn Rich)

00:01:06,929 --> 00:01:08,Mr. Lee.

00:01:09,840 --> 00:01:10,Yes, sir?

00:01:11,909 --> 00:01:13,Was I wrong?

00:01:15,180 --> 00:01:16,Pardon?

00:01:18,680 --> 00:01:21,I thought cars would
become like electronics.

00:01:22,519 --> 00:01:24,Was I wrong?

00:01:27,019 --> 00:01:28,Why would you be wrong?

00:01:33,659 --> 00:01:35,Then why...

00:01:38,029 --> 00:01:42,When I say cars will be
the future of Soonyang,

00:01:43,540 --> 00:01:45,do people call it a delusion?

00:01:48,409 --> 00:01:51,I'm convinced there's a chance,

00:01:51,850 --> 00:01:53,and they call me arbitrary.

00:01:55,820 --> 00:01:58,I'm so serious about it
that I can't give it up,

00:02:01,760 --> 00:02:03,and they call me obstinate.

00:02:09,100 --> 00:02:11,What did I do wrong...

00:02:13,799 --> 00:02:15,that the very people who applauded me...

00:02:15,869 --> 00:02:17,are using the same hands...

00:02:20,339 --> 00:02:22,to point at me in an accusatory manner?

00:02:24,980 --> 00:02:26,I don't get it.

00:02:31,119 --> 00:02:35,Why are my children at the forefront?

00:02:40,859 --> 00:02:42,Do you know why, Hang Jae?

00:02:43,359 --> 00:02:44,The answer to that.

00:02:47,299 --> 00:02:49,May I explain it, Grandfather?

00:02:55,780 --> 00:02:56,To be honest,

00:02:58,250 --> 00:03:00,a Soonyang car isn't exactly desirable.

00:03:02,450 --> 00:03:05,Performance, safety,
competitive price, design.

00:03:06,750 --> 00:03:09,And the name value which
is all that put together.

00:03:10,829 --> 00:03:12,The market is already...

00:03:13,560 --> 00:03:15,full to the brim with better options.

00:03:19,000 --> 00:03:20,Apollo is a compact car,

00:03:21,200 --> 00:03:24,but from a customer's perspective,
5,000 dollars is a lot of money.

00:03:25,910 --> 00:03:28,To make someone open their
wallet to buy a Soonyang car,

00:03:28,310 --> 00:03:29,we need something more appealing.

00:03:30,850 --> 00:03:31,If I were you,

00:03:32,579 --> 00:03:34,I'd sell that charm, not the car.

00:03:40,760 --> 00:03:44,Will you delegate me all
rights and authority to Apollo?

00:03:46,089 --> 00:03:47,I'll see to it that...

00:03:48,260 --> 00:03:50,no one says Soonyang Motors is a delusion,

00:03:51,929 --> 00:03:53,that you're arbitrary,

00:03:55,899 --> 00:03:57,or obstinate.

00:04:11,850 --> 00:04:15,(Reborn Rich)

00:04:16,290 --> 00:04:17,(Episode 13)

00:04:17,389 --> 00:04:18,He delegated all rights?

00:04:19,389 --> 00:04:20,Yes.

00:04:20,459 --> 00:04:22,What does Do Jun know about cars?

00:04:22,560 --> 00:04:24,He also allocated the
biggest marketing budget...

00:04:24,630 --> 00:04:26,for the release of a new car.

00:04:28,500 --> 00:04:29,My goodness.

00:04:30,399 --> 00:04:31,It's for the better, sir.

00:04:33,039 --> 00:04:34,If Apollo flops,

00:04:34,610 --> 00:04:36,Do Jun will have to shoulder the blame.

00:04:37,450 --> 00:04:38,How do you guarantee...

00:04:40,110 --> 00:04:41,Apollo will flop?

00:04:42,579 --> 00:04:45,Soonyang Motors' future
depends on Apollo, the new car.

00:04:45,420 --> 00:04:46,(The birth of Apollo)

00:04:46,620 --> 00:04:47,But this car...

00:04:49,420 --> 00:04:52,is pretty much predicted to fail.

00:04:53,829 --> 00:04:56,You profit from selling compact cars...

00:04:56,560 --> 00:04:58,by selling many for cheap.

00:04:58,430 --> 00:04:59,But Apollo...

00:05:00,200 --> 00:05:02,is made with expensive parts and materials.

00:05:02,899 --> 00:05:04,It can't be sold at a cheap price,

00:05:04,339 --> 00:05:06,and the domestic compact car market...

00:05:06,839 --> 00:05:09,is already saturated, so
we can't sell many either.

00:05:10,079 --> 00:05:11,So our plan...

00:05:12,209 --> 00:05:13,is to not...

00:05:15,149 --> 00:05:16,sell the car.

00:05:20,550 --> 00:05:22,The product you and I must sell...

00:05:23,690 --> 00:05:24,is this.

00:05:26,789 --> 00:05:27,The FIFA World Cup?

00:05:27,800 --> 00:05:29,What can we do with the World Cup?

00:05:29,729 --> 00:05:31,Daeyoung Motors is the World
Cup's official sponsor.

00:05:31,899 --> 00:05:34,What does he think he
can do by jumping in now?

00:05:34,539 --> 00:05:36,Does he think we'll sell
more as a host country?

00:05:36,599 --> 00:05:39,Our team won't even make
it through the group stage.

00:05:39,510 --> 00:05:41,Will he give a few cars away? Say ten?

00:05:42,110 --> 00:05:45,If and when our team
scores their first win...

00:05:45,010 --> 00:05:46,(100 cars)

00:05:46,180 --> 00:05:47,We give out 100 cars.

00:05:47,310 --> 00:05:49,If we reach the Round of
16, it'll go up to 400.

00:05:49,349 --> 00:05:50,Reach the quarter-finals, and it's 500.

00:05:51,320 --> 00:05:54,And if we reach the semifinals,
which is a long-held dream...

00:05:56,659 --> 00:05:57,(1,000 cars)

00:05:58,089 --> 00:05:59,It'll be 1,000.

00:06:00,430 --> 00:06:02,- As if.
- No way.

00:06:04,899 --> 00:06:06,The huge numbers...

00:06:06,229 --> 00:06:07,will get us noticed in the early stages.

00:06:07,870 --> 00:06:10,The higher up our team goes,

00:06:10,039 --> 00:06:12,the more interest people
will show in Apollo.

00:06:12,440 --> 00:06:14,So the promotion is organized...

00:06:14,209 --> 00:06:16,with the assumption our
national soccer team...

00:06:16,839 --> 00:06:19,reaches the semifinals?

00:06:19,880 --> 00:06:21,- That's right.
- What if we don't make it?

00:06:22,349 --> 00:06:25,The semifinals? I say it's unlikely
we'll even survive the group.

00:06:26,250 --> 00:06:28,We can't even reach the Round of 16.

00:06:28,289 --> 00:06:30,This is preposterous.

00:06:30,620 --> 00:06:31,It is.

00:06:32,560 --> 00:06:33,And then the public...

00:06:35,300 --> 00:06:37,will equate the memories
of desperate cheering...

00:06:37,300 --> 00:06:39,and praying with our new car.

00:06:40,469 --> 00:06:42,But if, and it's a huge if,

00:06:44,339 --> 00:06:47,our team manages to reach the semis?

00:06:48,479 --> 00:06:49,The public...

00:06:50,310 --> 00:06:52,will equate Apollo...

00:06:52,950 --> 00:06:54,with the overwhelming feel of victory.

00:06:58,089 --> 00:07:00,We can't bring down the
car's factory price,

00:07:00,349 --> 00:07:03,but we can reduce the
customers' burden of expenses.

00:07:05,760 --> 00:07:09,I'd like to make an unprecedented
48-month instalment plan.

00:07:11,130 --> 00:07:13,Actually, a 60-month long-term plan.

00:07:13,870 --> 00:07:16,And I'd like it to be done
jointly with Soonyang Card.

00:07:16,740 --> 00:07:20,Soonyang Motors will improve
Apollo's price competitiveness,

00:07:20,339 --> 00:07:23,and Soonyang Card can make more on
instalment interest and charges.

00:07:23,680 --> 00:07:25,It's a win-win deal.

00:07:25,880 --> 00:07:29,We had an internal discussion
based on your official notice,

00:07:29,380 --> 00:07:32,and we decided to reject
Soonyang Motors' offer.

00:07:32,789 --> 00:07:34,I have another appointment. Bye.

00:07:38,260 --> 00:07:40,Sir. I'm really sorry.

00:07:41,700 --> 00:07:44,May I ask why you're rejecting the offer?

00:07:44,159 --> 00:07:47,Soonyang Card also entered
the market later on.

00:07:47,539 --> 00:07:49,To gather more credit card members,

00:07:49,370 --> 00:07:52,we concluded it would be
better to cooperate with...

00:07:52,639 --> 00:07:53,a better-known affiliate.

00:07:54,070 --> 00:07:55,I apologize.

00:07:55,779 --> 00:07:56,Wait.

00:07:58,779 --> 00:08:00,Is that affiliate...

00:08:01,519 --> 00:08:02,Soonyang Electronics?

00:08:02,880 --> 00:08:03,Bye.

00:08:07,860 --> 00:08:09,If it's Electronics,

00:08:09,719 --> 00:08:11,is Jin Young Ki behind it?

00:08:13,589 --> 00:08:15,This is an all-out war.

00:08:15,500 --> 00:08:17,Then we should go all-out too.

00:08:17,630 --> 00:08:18,You bet.

00:08:18,969 --> 00:08:21,Miracle should take over Soonyang Card.

00:08:22,200 --> 00:08:23,You bet.

00:08:24,810 --> 00:08:26,We take over what?

00:08:27,070 --> 00:08:29,We need management rights
to a credit card company.

00:08:29,709 --> 00:08:31,Apollo is a compact car...

00:08:31,479 --> 00:08:33,and Soonyang Motors'
brand power is minuscule.

00:08:33,680 --> 00:08:36,If the public rejects it right
away, there's no coming back.

00:08:37,020 --> 00:08:39,To increase sales in the early stages,

00:08:39,190 --> 00:08:41,we need a card company to
provide a...