Branded.2012.1080p.BluRay.H264.AAC-RARBG.en Subtitles

00:00:23,148 --> 00:00:25,[ thunder crashing ]

00:01:02,812 --> 00:01:04,[ music playing ]

00:01:09,069 --> 00:01:11,[ woman speaking Russian ]

00:01:43,645 --> 00:01:45,[ moo ]

00:02:13,591 --> 00:02:15,[ crowd murmuring ]

00:02:19,013 --> 00:02:21,[ sizzling ]

00:03:15,945 --> 00:03:18,[ thunder crashing ]

00:03:31,836 --> 00:03:33,[ car horns honking ]

00:03:33,671 --> 00:03:35,[ music playing ]

00:03:44,766 --> 00:03:46,ANNOUNCΕR:
Belarus. Rated R.

00:03:52,482 --> 00:03:53,[ screams ]

00:03:53,858 --> 00:03:56,Coming soon to a theater near you.

00:04:08,706 --> 00:04:09,WOMAN:
Ladies and gentlemen,

00:04:10,041 --> 00:04:13,the second half of our show will begin
in just a couple of minutes.

00:04:13,586 --> 00:04:15,Please return to your seats.

00:04:19,801 --> 00:04:21,[ Pavel speaking Russian ]

00:04:31,813 --> 00:04:34,Ηey, Misha.

00:04:35,024 --> 00:04:37,l didn't think anybody
was actually gonna show up.

00:04:37,318 --> 00:04:39,l'm sorry. Do--
Do we know each other?

00:04:41,572 --> 00:04:43,Yes, but you don't remember.

00:04:43,700 --> 00:04:46,l'm, uh--l'm Abby Gibbons,
Bob's niece.

00:04:47,412 --> 00:04:50,Right. Yeah.

00:04:50,248 --> 00:04:54,You, uh, you came to visit him
about seven years ago.

00:04:54,294 --> 00:04:56,Such a cute little girl you were then.

00:04:56,963 --> 00:04:58,Thanks.

00:04:59,090 --> 00:05:00,Actually it was nine years ago,

00:05:00,800 --> 00:05:03,and, uh, l remember you very well.

00:05:03,761 --> 00:05:06,You been in Moscow long?

00:05:06,222 --> 00:05:07,About a year.

00:05:07,223 --> 00:05:10,Oh. Bob never mentioned it.

00:05:10,393 --> 00:05:13,Yeah, well,
that's my secretive uncle.

00:05:14,188 --> 00:05:17,[ microphone feedback ]

00:05:17,275 --> 00:05:18,WOMAN:
And the winner is...

00:05:19,027 --> 00:05:22,creative director Mikhail Galkin.

00:05:22,238 --> 00:05:24,[ cheering ]

00:05:24,449 --> 00:05:29,Still one of the leaders
in the marketing of movies.

00:05:30,204 --> 00:05:31,Aha.

00:05:31,247 --> 00:05:32,l have just seen the founder

00:05:32,915 --> 00:05:35,and president of Best Solution,

00:05:35,460 --> 00:05:38,pioneer of the Russian
advertising industry,

00:05:38,212 --> 00:05:39,Bob Gibbons!

00:05:52,101 --> 00:05:52,BOB: Thank you.

00:05:53,144 --> 00:05:55,What are you doing? Misha?
Come on, get over here.

00:05:57,815 --> 00:05:59,Bob, what's happened?
Why are you back already?

00:06:00,109 --> 00:06:01,We hit a snag.

00:06:01,235 --> 00:06:03,You won't be making partner today.

00:06:03,654 --> 00:06:04,l'm sorry, Mish.

00:06:13,498 --> 00:06:14,There you are.

00:06:16,417 --> 00:06:18,MlSΗA:
Let's face it, Bob.

00:06:20,755 --> 00:06:23,For you, this agency is just a cover,

00:06:24,133 --> 00:06:27,and your people are never going
to let me be a partner in it.

00:06:29,847 --> 00:06:31,All right, l g***t it.

00:06:34,352 --> 00:06:37,So, what are you suggesting here?

00:06:37,188 --> 00:06:39,MlSHA: Very simple.
lf l can't be a partner,

00:06:39,690 --> 00:06:42,then l at least want to be making
the same money off it that you are.

00:06:42,985 --> 00:06:45,[ cellphone vibrates ]

00:06:45,947 --> 00:06:48,Yeah. Yes.

00:06:51,869 --> 00:06:53,Where are you? Abby?

00:06:54,580 --> 00:06:58,Why won't you ever listen
to one thing l ask you to do?

00:06:59,043 --> 00:07:00,l will call you later. [ sighs ]

00:07:01,921 --> 00:07:04,Goddamn girl's going to be the death of me.

00:07:04,215 --> 00:07:05,She won't listen to her--her parents!

00:07:05,800 --> 00:07:09,Took a semester off
to do some sort of internship here,

00:07:09,220 --> 00:07:11,and now she--she won't leave!

00:07:18,438 --> 00:07:20,Oh, Christ.

00:07:20,690 --> 00:07:23,1 0-f***g-1 5,
and the sun's just starting to set.

00:07:23,401 --> 00:07:27,l--l will never understand
this crazy country.

00:07:29,574 --> 00:07:30,Oh, one more thing.

00:07:31,117 --> 00:07:32,[ chuckles ]

00:07:33,119 --> 00:07:35,Uh...

00:07:35,246 --> 00:07:38,l saw howAbby's
g***t her eye on you, so...

00:07:38,583 --> 00:07:41,she's young and--and stupid.

00:07:41,836 --> 00:07:43,Please...

00:07:46,507 --> 00:07:48,stay away from her.

00:07:57,768 --> 00:07:59,[ seabirds calling ]

00:08:11,032 --> 00:08:13,FΕMALΕ NARRATOR:
This is Joseph Pascal,

00:08:13,534 --> 00:08:17,the world's leading specialist
on marketing.

00:08:17,747 --> 00:08:21,PASCAL: Ah. Bravo.

00:08:22,043 --> 00:08:24,NARRATOR: Today, the biggest
fast-food chains were reeling

00:08:25,004 --> 00:08:27,from a record decline in profits.

00:08:27,507 --> 00:08:31,Their representatives had assembled
before this guru of marketing

00:08:31,719 --> 00:08:34,with the hope that he could
make a miracle.

00:08:34,722 --> 00:08:38,l want to talk to you today...

00:08:38,476 --> 00:08:40,about love.

00:08:41,145 --> 00:08:43,See, l--l have struggled

00:08:44,482 --> 00:08:47,to find a way to restore the people's
love of your products,

00:08:47,902 --> 00:08:50,but it hasn't worked out.

00:08:51,113 --> 00:08:54,Consumers just no longer
wish to buy them.

00:08:54,408 --> 00:08:56,When it's over, it's over.
They no longer love you.

00:08:57,161 --> 00:09:00,The era of fast food has passed.

00:09:02,250 --> 00:09:06,But l do have a proposal...

00:09:08,464 --> 00:09:11,eh, something which exceeds
the limits of marketing

00:09:11,175 --> 00:09:13,in its traditional form,

00:09:13,761 --> 00:09:17,a plan which will change the world.

00:09:17,848 --> 00:09:21,Together, we will make fat
beautiful again.

00:09:22,144 --> 00:09:24,But first, a question.

00:09:24,981 --> 00:09:27,Ηow far are you willing to go...

00:09:29,360 --> 00:09:31,to solve your problems?

00:09:32,697 --> 00:09:33,Whatever it takes.

00:09:33,864 --> 00:09:36,Within the limits of the law,
of course.

00:09:37,952 --> 00:09:41,l'm afraid that's not far enough,

00:09:41,581 --> 00:09:45,not even nearly far enough,
ladies and gentlemen.

00:09:45,501 --> 00:09:47,NARRATOR:
The guru's plan was approved,

00:09:47,795 --> 00:09:50,but due to budget cuts,
it would have to begin

00:09:50,548 --> 00:09:55,in the third-world markets
of Κenya, Brazil and Russia.

00:09:55,177 --> 00:09:58,So l called because l wanted
your advice on something,

00:09:58,639 --> 00:10:00,Mr. Marketing Award Winner.

00:10:00,182 --> 00:10:02,But you have to promise
to keep it a secret from Bob.

00:10:09,859 --> 00:10:13,lt's amazing how you Americans
all believe in the seat belt.

00:10:16,782 --> 00:10:20,ln America,
they advertise them really well.

00:10:24,582 --> 00:10:25,[ chuckles ]

00:10:25,583 --> 00:10:27,[ cellphone ringing ]

00:10:31,881 --> 00:10:33,MAN: Yeah, Misha.

00:10:33,257 --> 00:10:35,Yeah, she's still screaming
like total s***t.

00:10:35,801 --> 00:10:37,You're fired.

00:10:37,345 --> 00:10:38,Your company's fired.

00:10:38,721 --> 00:10:39,Do you hear me?

00:10:40,014 --> 00:10:43,You're never going to work
on another movie for this studio again.

00:10:43,934 --> 00:10:44,[ hangs up ]

00:11:11,462 --> 00:11:12,Pavel...

00:11:12,463 --> 00:11:14,[ continues in Russian ]

00:11:17,510 --> 00:11:18,[ Pavel speaking Russian ]

00:11:18,803 --> 00:11:20,l'm sorry. l have to go.

00:11:27,478 --> 00:11:28,Let's go.

00:11:32,942 --> 00:11:34,[ screaming ]

00:11:36,779 --> 00:11:38,MAN: Cut it!

00:11:39,907 --> 00:11:41,Check it out.

00:11:41,826 --> 00:11:44,NARRATOR: One of the key instruments
in the Russian part of the plan

00:11:45,037 --> 00:11:48,was an extreme-makeover
reality TV show.

00:11:48,457 --> 00:11:49,They're looking for
a Russian production company

00:11:50,084 --> 00:11:52,to shoot a Russian version
of this show.

00:11:53,546 --> 00:11:56,The corporate sponsor's representative
is in Moscow right now.

00:11:57,007 --> 00:12:00,l want to do the pitch to them myself
and get the contract for Astra,

00:12:00,636 --> 00:12:02,and then they're gonna
make me an exec producer.

00:12:06,058 --> 00:12:09,Do you really think
this is going to work?

00:12:11,105 --> 00:12:13,Nope.

00:12:13,190 --> 00:12:15,Misha, what you're doing had better work.

00:12:15,568 --> 00:12:18,We need 8 out of 1 people tomorrow

00:12:18,195 --> 00:12:21,in that focus group
to want to see this movie.

00:12:21,240 --> 00:12:24,Don't worry, Mr. Johnson.
lt'll meet your expectations.

00:12:24,201 --> 00:12:26,[ siren passing ]

00:12:31,459 --> 00:12:35,So, Misha, where did you learn
that amazingly perfect Εnglish of yours?

00:12:36,005 --> 00:12:38,My father was a British communist,

00:12:38,340 --> 00:12:40,immigrated here.

00:12:40,468 --> 00:12:42,Then later, he had a falling-out
with communism,

00:12:42,678 --> 00:12:44,but they wouldn't let him leave.

00:12:44,346 --> 00:12:45,[ cellphone ringing ]

00:12:46,056 --> 00:12:47,That's terrible.

00:12:48,058 -->...