Brandy.Hellville.The.Cult.Of.Fast.Fashion.2024.1080p.WEBRip.x264.AAC5.1-[YTS.MX] Movie Subtitles

1 00:00:02,000 --> 00:00:07,000 Downloaded from YTS.MX 2 00:00:08,000 --> 00:00:13,000 Official YIFY movies site: YTS.MX 3 00:00:29,195 --> 00:00:30,655 [producer] Everyone good? 4 00:00:31,239 --> 00:00:34,409 So, let's start with some easy stuff at the beginning. 5 00:00:34,492 --> 00:00:36,745 How did you first hear about Brandy Melville? 6 00:00:37,328 --> 00:00:41,082 I heard about Brandy first when I was in seventh grade. 7 00:00:41,166 --> 00:00:43,501 Everyone was wearing it at school. 8 00:00:43,585 --> 00:00:44,627 You had to have it. 9 00:00:44,669 --> 00:00:46,588 If you didn't have it, what were you doing? 10 00:00:46,671 --> 00:00:48,131 And, um, 11 00:00:48,173 --> 00:00:49,799 I remember I walked into the store 12 00:00:49,841 --> 00:00:53,803 and I bought the star necklace that was all over Pinterest. 13 00:00:53,845 --> 00:00:57,682 And me and my seven friends wore it. 14 00:00:57,724 --> 00:01:00,894 And I felt so cool and accepted 15 00:01:00,977 --> 00:01:03,855 that I had a piece of Brandy Melville. 16 00:01:04,522 --> 00:01:05,899 And... 17 00:01:06,358 --> 00:01:09,652 I remember, um, thinking that 18 00:01:10,362 --> 00:01:15,033 the girls that didn't wear it, they weren't as great as I was. 19 00:01:15,116 --> 00:01:16,326 Maybe they weren't as pretty. 20 00:01:16,368 --> 00:01:17,952 Maybe there was something wrong with them. 21 00:01:18,328 --> 00:01:21,289 It was like the social norm at the time. 22 00:01:22,374 --> 00:01:24,709 [up-tempo, funky music playing] 23 00:01:29,422 --> 00:01:30,882 Ever since I was like, 13, 24 00:01:30,965 --> 00:01:33,093 I've been obsessed with Brandy Melville. 25 00:01:34,386 --> 00:01:36,429 [woman 1] Fashion is identity, 26 00:01:36,513 --> 00:01:38,723 especially for teenage girls. 27 00:01:39,098 --> 00:01:41,226 This is how you show who you are, 28 00:01:41,309 --> 00:01:43,478 what you believe, who you're friends with, 29 00:01:44,187 --> 00:01:47,357 and I think Brandy Melville encapsulates that 30 00:01:47,399 --> 00:01:49,567 better than almost any other brand. 31 00:01:51,235 --> 00:01:54,114 But there's also a dark side. 32 00:01:54,864 --> 00:01:58,243 [music intensifies] 33 00:01:58,283 --> 00:02:00,078 [woman 2] The fashion industry has always been 34 00:02:00,120 --> 00:02:02,288 built on the back of exploitation. 35 00:02:03,498 --> 00:02:05,375 [woman 3] When it comes to fast fashion, 36 00:02:05,417 --> 00:02:08,544 it often is a story of abuse. 37 00:02:09,920 --> 00:02:13,216 [woman 4] From the beginning of the supply chain to the end, 38 00:02:13,258 --> 00:02:17,929 we're all being exploited by the same system. 39 00:02:18,346 --> 00:02:20,849 [woman 5] You say you care about human rights 40 00:02:20,932 --> 00:02:22,058 and the environment. 41 00:02:22,600 --> 00:02:24,644 What do your clothes say about you? 42 00:02:25,603 --> 00:02:27,355 [woman 1] It's easy to think, 43 00:02:27,439 --> 00:02:29,774 "Who cares a fast fashion brand is bad? 44 00:02:29,816 --> 00:02:31,651 We already know this." 45 00:02:32,317 --> 00:02:34,362 But the story of Brandy Melville is a story 46 00:02:34,446 --> 00:02:36,156 about anti-Semitism, 47 00:02:36,239 --> 00:02:38,867 racism, sexism. 48 00:02:38,950 --> 00:02:42,996 It's a story about this wider system of exploitation 49 00:02:43,079 --> 00:02:44,289 at Brandy Melville 50 00:02:44,372 --> 00:02:47,334 and in the fashion industry globally. 51 00:02:48,043 --> 00:02:50,837 [dramatic music playing] 52 00:03:04,601 --> 00:03:08,313 Hey, guys. I'm back in Brandy. It's because I'm obsessed, 53 00:03:08,396 --> 00:03:10,273 and I wanted to come back and get more things 54 00:03:10,315 --> 00:03:12,400 even though I g***t way too much already. 55 00:03:12,484 --> 00:03:13,651 It's actually a problem. 56 00:03:13,693 --> 00:03:16,154 But I love every single thing here. 57 00:03:16,237 --> 00:03:18,448 [gentle music playing] 58 00:03:18,490 --> 00:03:21,034 Brandy Melville is probably my all-time favorite store. 59 00:03:21,117 --> 00:03:23,119 So I went to Brandy the other day 60 00:03:23,161 --> 00:03:24,454 and did some damage. 61 00:03:24,496 --> 00:03:27,332 This is the most exciting haul I've ever done. 62 00:03:27,374 --> 00:03:29,292 Ever. Ever, ever, ever. 63 00:03:29,334 --> 00:03:31,336 It's all from Brandy Melville. 64 00:03:31,378 --> 00:03:33,338 Oh! I love it, I love it, I love it. 65 00:03:35,799 --> 00:03:37,591 [woman 6] One day in middle school, 66 00:03:37,676 --> 00:03:39,678 everyone was suddenly wearing Brandy Melville. 67 00:03:39,719 --> 00:03:42,514 Brandy Melville was, like, all the rage. 68 00:03:42,597 --> 00:03:45,058 [woman 7] Feminine, very form fitting. 69 00:03:45,141 --> 00:03:47,018 Like, a lot of the shirts are cropped. 70 00:03:47,102 --> 00:03:49,353 Their stuff was notoriously soft. 71 00:03:49,437 --> 00:03:51,523 This, like, A-line skater skirt 72 00:03:51,564 --> 00:03:53,358 and, like, a T-shirt with a cupcake on it. 73 00:03:53,441 --> 00:03:55,944 [woman 7] A lot of pretty, like, girlie prints. 74 00:03:56,027 --> 00:03:58,863 Like, you see bows, hearts, little cute graphics. 75 00:03:58,947 --> 00:04:01,741 [woman 6] Sort of trendy, like young girl beachy style. 76 00:04:01,825 --> 00:04:05,370 [woman 8] It's like Americana, California. 77 00:04:05,954 --> 00:04:09,541 Brandy Melville was, like, my world when I was a teenager. 78 00:04:10,542 --> 00:04:11,918 [woman 6] The reason why I liked it? 79 00:04:12,002 --> 00:04:14,295 I mean, I think it's just... 80 00:04:14,379 --> 00:04:16,464 because everyone else liked it. 81 00:04:16,964 --> 00:04:19,884 [tender piano melody playing] 82 00:04:19,968 --> 00:04:22,887 [woman 9] It was my sophomore year of high school. 83 00:04:23,304 --> 00:04:25,890 I was 15 years old. 84 00:04:26,391 --> 00:04:29,477 And I went into the Brandy Melville store. 85 00:04:29,561 --> 00:04:33,690 I was immediately approached by one of the workers, 86 00:04:33,732 --> 00:04:36,568 and she asked me 87 00:04:36,651 --> 00:04:40,280 if she could take a picture of my outfit 88 00:04:41,031 --> 00:04:42,907 for "store style," she called it. 89 00:04:42,991 --> 00:04:46,953 Um... And I told her... I told her that she could. 90 00:04:47,037 --> 00:04:49,080 And after she took the picture, 91 00:04:49,164 --> 00:04:51,207 she says, "Oh, thank you," 92 00:04:51,249 --> 00:04:53,418 asked for my Instagram, then I walk out. 93 00:04:53,501 --> 00:04:55,920 And I had a smile on my face for the rest of the day. 94 00:04:56,004 --> 00:04:59,966 Told everybody at school, told anyone I knew, really. 95 00:05:00,050 --> 00:05:01,676 I told... I told everybody. 96 00:05:02,177 --> 00:05:03,428 Everything about it 97 00:05:03,511 --> 00:05:05,805 was just a dream come true to me at the time. 98 00:05:06,264 --> 00:05:09,059 [mellow electronic music playing] 99 00:05:09,768 --> 00:05:12,896 -[car horns honking] -[traffic buzzing] 100 00:05:13,438 --> 00:05:15,190 [woman 1] I spend a lot of time doing 101 00:05:15,273 --> 00:05:16,941 the day-to-day news of the retail industry. 102 00:05:17,025 --> 00:05:19,527 So a lot of, "What's happening with Gap's earnings? 103 00:05:19,611 --> 00:05:20,945 What's happening at McDonald's?" 104 00:05:21,029 --> 00:05:22,614 And then the last couple of years 105 00:05:22,655 --> 00:05:25,325 I've been able to go deeper on these big stories, 106 00:05:25,408 --> 00:05:28,036 which brought me to this brand that teenagers love 107 00:05:28,078 --> 00:05:30,330 that most adults haven't heard about. 108 00:05:31,122 --> 00:05:32,749 Brandy Melville. 109 00:05:33,457 --> 00:05:36,002 The first thing that you hear about Brandy Melville 110 00:05:36,086 --> 00:05:38,546 is that it's one size fits all... 111 00:05:39,297 --> 00:05:41,424 and that size is tiny. 112 00:05:43,968 --> 00:05:46,596 I was like, this is something that doesn't seem 113 00:05:46,638 --> 00:05:49,474 like it should be happening in fashion anymore. 114 00:05:50,141 --> 00:05:52,268 I love you, Brandy Melville! 115 00:05:52,310 --> 00:05:53,937 [Kate] In the last decade, there's been 116 00:05:53,978 --> 00:05:56,773 more and more pushes towards inclusivity. 117 00:05:58,817 --> 00:06:02,570 We have more plus-size, we have more diversity 118 00:06:02,654 --> 00:06:04,030 in bodies that we're seeing. 119 00:06:04,739 --> 00:06:07,283 Brandy Melville just took things in the opposite direction 120 00:06:07,325 --> 00:06:09,327 where it says there's one skinny, 121 00:06:09,369 --> 00:06:12,163 perfect, tiny, ideal size. 122 00:06:15,125 --> 00:06:16,876 This is something that was 123 00:06:16,960 --> 00:06:19,170 explicitly part of the business model. 124 00:06:20,630 --> 00:06:24,884 Everything I've been learning about Gen Z teenagers today 125 00:06:24,968 --> 00:06:27,679 is that they wouldn't put up with this. 126 00:06:28,179 --> 00:06:29,305 Kind of weird. 127 00:06:29,347 --> 00:06:32,475 [dramatic music playing] 128 00:06:34,144 --> 00:06:36,938 [woman 10] Here's a thing that me and my friends joke about. 129 00:06:37,605 --> 00:06:39,941 We're like, "F***k Brandy Melville. 130 00:06:40,692 --> 00:06:44,029 I'm never shopping there again. You couldn't make me." 131 00:06:45,864 --> 00:06:48,658 But like, god d***n, the baby tees! 132 00:06:48,700 --> 00:06:52,412 They fit so good. They're so small and cute. 133 00:06:55,373 --> 00:06:57,542 [woman 3] I remember when I saw an article 134 00:06:57,625 --> 00:07:01,212 about the Brandy Melville Instagram 135 00:07:01,254 --> 00:07:06,051 and how it was this phenomenon with one-size-fits-all clothing. 136 00:07:06,551 --> 00:07:08,553 [dramatic music playing] 137 00:07:08,595 --> 00:07:10,472 And that was, like, the first time I ever 138 00:07:10,555 --> 00:07:12,098 heard of this brand. 139 00:07:14,059 --> 00:07:16,519 And then suddenly, I saw a lot of...